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THE
SHAPE

The
shape of a diamond (round, princess, marquise, etc.) describes
its form, primarily when seen from above. Each diamond shape
has its own qualities and beauty and the stunning variety
of shapes available offers the opportunity to find the perfect
stone to suit your taste.
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THE
CARAT

The
carat weight of a diamond, is the diamond's weight measured
in carats. One carat is divided into 100 points, so that a
diamond of 50 points weighs 0.50 carats, or half a carat.
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THE
CUT

The
cut of a diamond refers not to its shape, but the reflective
qualities of the symmetry and proportions in the way it is
cut and polished. A good cut gives a diamond its brilliance,
which is that brightness that seems to come from the very
heart of the stone.
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THE
COLOUR

The
colour grade of a diamond actually refers to the absence of
colour. In other words, diamonds that classified as white
contain little or no colour and will achieve higher quality
grades than those containing any visible colour.
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THE
CLARITY

Because
diamonds were formed millions of years ago, most will have
some natural imperfections. Diamonds which have the fewest
visible inclusions or blemishes achieve the highest clarity
grades.
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